Welcome to the South African Transactional Analysis Association


The South African Transactional Analysis Association

The purpose of the Association is to contribute to public well-being through the use of TA. It is the broad task of the Association to promote and develop the knowledge and practice of TA as well as to regulate and coordinate the activities of its members.

The Association’s objectives are to:

  • promote family and community stability by informing family members, primary caregivers and educators in the  dynamics of communication and relationship in order to promote self-help, empowerment and capacity building,
  • provide educational and corporate enrichment through training of educators, care workers, managers and community members involved with educational and emotional development of children and adults,
  • encourage reconciliation, mutual respect and tolerance in schools, organisations, families and communities made up of the various peoples of Southern Africa,
  • grow progressive, competent and compassionate thinkers and practitioners who seek to improve family, education, care settings and general organisational relationships, and
  • ensure sufficiently sound management and resourcing of the organisation in order to achieve the abovementioned objectives.

What is Transactional Analysis (TA)?

Transactional Analysis (TA) is a theory of human development, personality, and communication. Developed in America in the 1950s by Eric Berne it is now practised worldwide. It has concepts that can be learned and applied as tools for personal and professional growth and change. The underlying philosophy is one of mutual self-respect and caring and a belief in peoples’ ability to be responsible, think for themselves and make their own decisions. TA theories and models are easy to understand and use. TA is used as a primary therapeutic model by counsellors and psychotherapists. It is also applied in educational and organisational settings where it provides a framework for improved communication, problem solving, conflict resolution, managing change and transcultural awareness.



Transactional Analysis, well known for its theory of the Parent, Adult and Child ego states, is a powerful tool to bring about human well being.

In psychotherapy, Transactional Analysis uses a contract for specific changes desired by the client and involves the Adult of the client and the clinician to sort out patterns of behaviours, emotions and thoughts that prevent the development of full human potential.

Transactional Analysts intervene as they work with clients in a safe, protective, mutually respectful (I’m OK, You’re OK) relationship to eliminate dysfunctional behaviours and establish and reinforce positive patterns of behaviour that will enable healthy functioning and good relationships.

Transactional Analysts are able to use many tools of psychotherapy, ranging from psychodynamic to cognitive behavioural methods in effective and potent ways. They also empower clients by sharing their knowledge of TA so that clients are able to utilise this understanding on their own behalf.


Counsellors who utilise Transactional Analysis work directly on “here and now” problem solving with their clients, focusing on creating productive problem solving behaviours.

By using Transactional Analysis, counsellors educate and establish an equal working relationship with their clients. This working relationship provides clients with tools they can utilise in their day-to-day functions.

Although there isn’t a separate field for coaching yet, many TA practitioners have also qualified as professional coaches and use TA as a model of understanding motivation, interpersonal dynamics and communication. This can lead to new decisions about self, the world and other people, enabling people to move towards coaching goals in both personal and professional areas of their lives.


Transactional Analysis is a practical educational psychology. TA concepts provide a flexible and creative approach to understanding how people function and to the connections between human behaviour, learning and education.

Transactional Analysis can be used to address important issues in initial and continuing teacher education, institutional climate and culture, developmental and educational needs, building self esteem, parent education, student motivation, staff morale and teacher well-being, blocks to learning and teaching and behaviour management.

Transactional Analysis can be used to address important issues in initial and continuing teacher education; institutional climate and culture; developmental and educational needs; building self-esteem; parent education; student motivation; staff morale and teacher well-being; blocks to learning and teaching and behaviour management.

Above all, Educational Transactional Analysis is invaluable in helping people to thrive and in promoting healthy and effective learning in a wide variety of contexts.

Transactional Analysis is a powerful tool in the hands of organisational development specialists. Through presenting the basic concepts of Transactional Analysis and using it as the basic theory to undergird the objectives of their clients, organisational development specialists build a common strategy with which to address the particular needs of organisations and to build a functional relationship, as well as eliminate dysfunctional organisational behaviours.

This website is designed to be a resource for practitioners, students and others interested in TA

You will find content covering Education, Organisations, Psychotherapy and Counselling.

Please visit the Training Events section to make sure you don’t miss the latest workshops, training sessions and CPD opportunities.